For some kids, the thought of going back to school next week makes them sick.
But not Dean Scarangello.
For the 12-year-old Staten Islander, nicknamed “the cologne kid” by his fellow Little Leaguers, the new academic year is SKY perfume.
“Azzaro Wanted Eau de Toilette,” the seventh grader told The Post. “Definitely.”
The $105 mist, which boasts a woody bouquet, is the cologne he has in store for his first day back at school.
“You know what they say, ‘smell good, feel good,'” Scarangello said. “It’s true.”
And with a collection of over 42 fragrances, each from fashion houses such as Dior and Jean Paul Gaultier, the professional pint-sized perfume. nose where do you speak from?
But having a nose for A-list scents isn’t exclusive to child connoisseurs. Instead, it is becoming an attribute of Gen Alpha.
Like the Sephora kids craze that recently had little girls clamoring for anti-aging creams and cosmetics, donning designer fragrances is now all the rage for boys 14 and under.
In fact, a recent study by investment bank Piper Sandler found that new guns are spending 26% more on select columnists than last year.
It’s an olfactory fascination rooted in the “smellmaxxing” movement, a trend spawned by TikTok with over 48.4 million videos, to enhance—or maximize—one’s musk with elegant sprays as a hygiene practice. For tics and tweens, the goal is to smell maturity beyond their years.
And the little gentlemen don’t seem to mind paying through the nose to stay up to snuff – with financial help from their parents, of course.
New Jersey mom Sean Little, 36, tells The Post that she regularly spends more than $300 on high-end colognes for her 5-year-old son, Reggie Jr. Filling it with great scents, it’s how the bright mama bear caressed her cub since it was a cuddle.
“Once he turned 1, choosing a special perfume for the day became part of our routine,” said Little, a commercial cleaning entrepreneur and content creator. “Now, smelling good is his obsession.”
And when it comes to luxury labels, the soon-to-be baby doesn’t play around.
“Some of his favorites are ‘Imagination’ by Louis Vuitton,” Little said of the $320 preschool graduation gift she and his dad gave Reggie this spring. “Prada Black ($110), Creed Millesime Imperial ($345) and ‘Percival’ by Parfums de Marly ($365).
But he plans to enter the schoolyard wearing the scent of Louis Vuitton in September.
“I like to smell good because the ladies love it when I smell good,” the precocious boy joked to The Post, making his mother laugh.
California Bay Area mom Monica Pacheco said she was “shocked” by her 11-year-old son Noah’s sudden interest in high-end oils, especially since the millennial mom, 39, remembers when her high school boys last year they barely freshened up with Ax Body. varnish.
“Noah and I were doing some school shopping and he wanted to go to Macy’s for cologne,” Pacheco, a customer service manager, told The Post with a laugh. “He spent $100 of his own money, the money he earns doing housework and getting big in baseball, on Le Male Elixir by Jean Paul Gaultier.”
Noah said he caught a whiff of the lifestyle while scrolling through his For You TikTok page late last year, but smelling good for him is more about boosting his self-esteem than to impress his schoolmates.
“It makes me feel confident and cool,” said the rising sixth-grader, whose collection of sweet sprays includes Versace Eros, Jimmy Choo Man, Blue de Chanel, Giorgio Armani Acqua Di Gio and Prada Ocean .
“I like to have a different scent every day.”
And sometimes, Noah’s parents would spoil the teenager with unexpected additions to his growing collection.
“He usually gets a new cologne once a month,” admitted Pacheco, who regularly takes her son to Macy’s, Sephora and Ulta for treatments. “But there are times when he works his magic and gets two bottles in a month.”
Even Brooke Benson spoils son Luke, 14, with stellar sniffs. But when the local perfumeries in their hometown of Orlando, Florida, just won’t cut it, the kid starts shopping for fragrances in Italy.
“I got it [Orto Parisi] Megamare on our trip,” the high school freshman said of the $175 bottle he bought while out of state with his family in June. “It smells very musky in an aquatic, fresh sense.”
“I like it because I feel like I smell masculine,” added Luke. He first learned about the essentials on TikTok, where he was digitally sent to the ambrosial army last November.
“Social media and my dad definitely influenced my love of cologne,” said the budding enthusiast, listing puffs from Dior Homme, Tom Ford’s Extreme and Jean Paul Gaultier’s Le Beau and Le Male as some of his favorites.
“Smelling well is good for my confidence,” Luke insisted. “I’m glad I don’t smell like some of the other guys.”
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Image Source : nypost.com