Gen Alpha boys going back to school with high fashion cologne.

For some kids, the thought of going back to school next week makes them sick.

But not Dean Scarangello.

For the 12-year-old Staten Islander, nicknamed “the cologne kid” by his fellow Little Leaguers, the new academic year is SKY perfume.

“Azzaro Wanted Eau de Toilette,” the seventh grader told The Post. “Definitely.”

Scarangello was dubbed the “cologne kid” by his fellow Little Leaguers after he was sprayed during a game this month. ESPN
Scarangello plans to wear Azzaro Wanted Eau de Toilette — which retails for $105 a bottle — on his first day of school. Stefano Giovannini

The $105 mist, which boasts a woody bouquet, is the cologne he has in store for his first day back at school.

“You know what they say, ‘smell good, feel good,'” Scarangello said. “It’s true.”

And with a collection of over 42 fragrances, each from fashion houses such as Dior and Jean Paul Gaultier, the professional pint-sized perfume. nose where do you speak from?

“You know what they say, ‘smell good, feel good,'” Scarangello said. “It’s true.” Stefano Giovannini
Dean Scarangello with his mother, Nicole Langone, and grandfather, Vito, in Staten Island. Stefano Giovannini

But having a nose for A-list scents isn’t exclusive to child connoisseurs. Instead, it is becoming an attribute of Gen Alpha.

Like the Sephora kids craze that recently had little girls clamoring for anti-aging creams and cosmetics, donning designer fragrances is now all the rage for boys 14 and under.

In fact, a recent study by investment bank Piper Sandler found that new guns are spending 26% more on select columnists than last year.

Scarangello has a collection of over 42 fragrances such as Dior and Jean Paul Gaultier, which seem to be favorites among the two boys. Stefano Giovannini
“I didn’t know people would notice me as the ‘Cologne Boy,'” Scarangello previously told The Post. “It’s nice because people know me.” Stefano Giovannini

It’s an olfactory fascination rooted in the “smellmaxxing” movement, a trend spawned by TikTok with over 48.4 million videos, to enhance—or maximize—one’s musk with elegant sprays as a hygiene practice. For tics and tweens, the goal is to smell maturity beyond their years.

And the little gentlemen don’t seem to mind paying through the nose to stay up to snuff – with financial help from their parents, of course.

Many boys like Scarangello – seen here with his mother – learned about the column via TikTok thanks to the “smellmaxxing” movement. Stefano Giovannini

New Jersey mom Sean Little, 36, tells The Post that she regularly spends more than $300 on high-end colognes for her 5-year-old son, Reggie Jr. Filling it with great scents, it’s how the bright mama bear caressed her cub since it was a cuddle.

“Once he turned 1, choosing a special perfume for the day became part of our routine,” said Little, a commercial cleaning entrepreneur and content creator. “Now, smelling good is his obsession.”

New Jersey mom Sen Little tells The Post that her toddler Reggie has been decked out in the best perfumes since he was a toddler. Instagram
“I like to smell good because the ladies love it when I smell good,” 5-year-old Reggie joked. @prince_rl3_19/Instagram

And when it comes to luxury labels, the soon-to-be baby doesn’t play around.

“Some of his favorites are ‘Imagination’ by Louis Vuitton,” Little said of the $320 preschool graduation gift she and his dad gave Reggie this spring. “Prada Black ($110), Creed Millesime Imperial ($345) and ‘Percival’ by Parfums de Marly ($365).

But he plans to enter the schoolyard wearing the scent of Louis Vuitton in September.

“I like to smell good because the ladies love it when I smell good,” the precocious boy joked to The Post, making his mother laugh.

California Bay Area mom Monica Pacheco said she was “shocked” by her 11-year-old son Noah’s sudden interest in high-end oils, especially since the millennial mom, 39, remembers when her high school boys last year they barely freshened up with Ax Body. varnish.

“Noah and I were doing some school shopping and he wanted to go to Macy’s for cologne,” Pacheco, a customer service manager, told The Post with a laugh. “He spent $100 of his own money, the money he earns doing housework and getting big in baseball, on Le Male Elixir by Jean Paul Gaultier.”

The high school student tells The Post that wearing the high top boosts his confidence in and out of the classroom. Courtesy Monica Pacheco

Noah said he caught a whiff of the lifestyle while scrolling through his For You TikTok page late last year, but smelling good for him is more about boosting his self-esteem than to impress his schoolmates.

“It makes me feel confident and cool,” said the rising sixth-grader, whose collection of sweet sprays includes Versace Eros, Jimmy Choo Man, Blue de Chanel, Giorgio Armani Acqua Di Gio and Prada Ocean .

“I like to have a different scent every day.”

Pacheco tells The Post she was surprised by her son’s sudden obsession with shopping at Sephora and Ulta for high-end fragrances. Courtesy Monica Pacheco

And sometimes, Noah’s parents would spoil the teenager with unexpected additions to his growing collection.

“He usually gets a new cologne once a month,” admitted Pacheco, who regularly takes her son to Macy’s, Sephora and Ulta for treatments. “But there are times when he works his magic and gets two bottles in a month.”

Even Brooke Benson spoils son Luke, 14, with stellar sniffs. But when the local perfumeries in their hometown of Orlando, Florida, just won’t cut it, the kid starts shopping for fragrances in Italy.

Luke was lucky enough to receive the TikTok-viral cologne, Orto Parisi Megamare Parfum, during his family trip to Italy this summer. Courtesy Brooke Benson

“I got it [Orto Parisi] Megamare on our trip,” the high school freshman said of the $175 bottle he bought while out of state with his family in June. “It smells very musky in an aquatic, fresh sense.”

“I like it because I feel like I smell masculine,” added Luke. He first learned about the essentials on TikTok, where he was digitally sent to the ambrosial army last November.

Luke also learned about the column from TikTok videos and has amassed quite a collection. Courtesy Brooke Benson
Luke is also a fan of Jean Paul Gaultier cologne. Courtesy Brooke Benson

“Social media and my dad definitely influenced my love of cologne,” said the budding enthusiast, listing puffs from Dior Homme, Tom Ford’s Extreme and Jean Paul Gaultier’s Le Beau and Le Male as some of his favorites.

“Smelling well is good for my confidence,” Luke insisted. “I’m glad I don’t smell like some of the other guys.”


#Gen #Alpha #boys #school #high #fashion #cologne
Image Source : nypost.com

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